By building sustainability into innovation, companies can create products, services, and processes that are good for both society and the organization. Innovation is vital for a company’s survival and growth. Firms that don’t innovate fall behind their competitors and ultimately go out of business. However, traditional forms of innovation may result in profitable products, services, and processes – but also harm employees or over-exploit natural resources. “Sustainable innovation” seeks to address those unintended social and environmental impacts. This video explains what sustainable innovation means, why it's important, and how to practice it. For more details, read the full article, by Dr. Ju Young Lee: https://www.nbs.net/articles/what-is-sustainable-innovation-and-how-to-make-innovation-sustainable This is part of the Network for Business Sustainability series "The Basics," which provides essential knowledge about core business sustainability topics. Additional links: Network for Business Sustainability: https://nbs.net/​ Subscribe to our newsletter: https://nbs.net/subscribe/ LinkedIn: https://www.linkedin.com/company/network-for-business-sustainability/ Facebook: https://www.facebook.com/NBSnet​ Twitter: https://twitter.com/nbsnet​ Instagram: https://www.instagram.com/nbs_net/ Video credits Animation by Justin Li Voiceover by Ju Young Lee Script by Tima Bansal and Ju Young Lee

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